








Lori Nordstrom
STRATEGIES AND SYSTEMS FOR SUCCESS
You love photography, that's a given. You're good at it and darn it - people like you!
So why isn't your business as profitable as it could be?
I know, I know... you love what you do so much that you'd give it away.
In fact, you've got the quote on your mirror to remind you! But it's getting old, isn't it?
You work hard, and you're starting to get burned out and maybe even a little resentful. I’ve heard it over and over again: “I have to figure out how to make this profitable, or I need to quit! It’s just not fun anymore!”
It's time to turn things around.
It's time to put a plan and systems in place so that you can enjoy what you do again!
My friend, the more profitable your business is, the more of an impact you get to make in the world!
This is a hands-on, interactive class! You will learn the tools that will take you from "starving artist" to a thriving, successful and profitable business owner!











Lori Nordstrom is a M.Photog.Cr.,
CPP, ABI, and John Maxwell Certified Coach and Speaker
Lori Nordstrom began her photography career photographing her own children 30 years ago. She is known for her sweet, simple “real life” style, focused on families and children.
Soon after getting involved in print competition more than 25 years ago, Lori was asked to speak at her own Iowa State Convention. Since then she has gone on to present programs and workshops in all 50 US states and around the world. Seen on Creative Live and PhotoVision as well as in many industry publications, Lori is now a sought-after business coach helping creative entrepreneurs reach their goals as multiple six-figure earners.
Lori is the author of “Maximizing Profits: A Practical Guide for Photographers”.
A note from Lori: “I am so grateful for the photographic industry and honored by the awards, recognition and opportunities, but most importantly my fulfillment comes from God first, family second (including 3 grown children and 3 grandchildren!) and third, being a part of helping other creative entrepreneurs reach their goals and live a fulfilled life."












Friday 7:30pm Start
Lighting Bays with Eric Marr
-Cash Bar-Hospitality-
Mentoring Time
At this year’s Summer KPPA Expo, we’re excited to offer a series of interactive shooting bays designed to give you hands-on experience with a variety of lighting tools and techniques.
From optical snoots and creative gel work to traditional lighting setups, each bay will feature stylized sets and live models to help spark new ideas and push your creativity.
These bays are built for exploration and collaboration. We encourage you to bring your own gear, try something new, and learn alongside fellow photographers in a relaxed, supportive environment. Whether you’re refining your skills or experimenting for the first time, this is a space to create, connect, and grow.
Bring Your Gear!





